week 8 assignment

week 8 assignment

I have attached the first assignment you did for me in week one. I do not know if you need it. Please see below for instruction. I will post another one for presentation.
Every organization conducts research to plan and implement a business idea. The final project for this course is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity. Each module of this course is designed to gather information for one component of an international business plan.
This is a two-part assignment. First, select one (1) country and (1) product that will be used to develop the GBP. You will complete each section of the GBP and provide a macro level abstract which doesn’t exceed 5 pages and included an bibliography.
An abstract is a written summary of the work that a student completes and formally presents. The purpose of the abstract is to offer a brief summary which gives an overview of the work or project that you will be presenting. It:

Explains the value of one’s project or presentation.
Demonstrates an individual’s knowledge of the subject.
Provides additional details that the student might not have been able to cover on its oral/narrated presentation.

The abstract is similar to a brief paper. You should include an introduction that outlines or details the background of your project and the purpose. Please note, “required final class project” should not be the purpose mentioned in the abstract. Also, provide a summary of your findings based on the research you performed. Finally, draft a conclusion that outlines what is your final decision buy/make, the reason for your decision and what you learned in general. You will end with a bibliography. Remember APA style is required. Your paper should use the following format:

Phase 1 – Planning the Global Business Enterprise

Introduction

Provide a brief overview of the company you are representing, the product, and country

Analyzing International Competitors

Identify domestic and international companies involved in similar business global business activities

Assessing the Economic-Geographic Environment

Examine geographic and economic factors that affect the business environment of a nation

Assessing the Social-Cultural Environment

Research social institutions, customs, traditions, and beliefs influencing business

Assessing the Political-Legal Environment

Research the influence of government and regulations on business activities

Phase 2 – Organizing for Global Business Activities

Selecting a Global Company Structure

Suggest objectives and an organizational framework for global business operations

Identifying Human Resources for Global Business Activities

Gather information on needed personnel for operating an international enterprise

Managing International Financial and Business Risks

Identify methods for reducing global business risks

Phase 3 – Implementing the Global Market Plan

Product and Target Market Planning for Foreign Markets

Identify specific attributes and customer benefits for a proposed international product or service

Designing a Global Distribution Strategy

Analyze distribution channels and intermediaries for global business operations

Planning a Global Promotion Strategy

Suggest advertising messages, media and other promotional activities for an international enterprise

Phase 4 – Implementing the Global Market Plan

Determining Financial Results

Estimate revenue and costs based for international business activities

Measuring International Business Success

Suggest potential criteria for global business accomplishments based on financial results and social contributions

The abstract/bibliography should not exceed 5 pages. Please use APA style.
Next, you will prepare a PowerPoint presentation not to exceed 20 minutes using Kaltura. This presentation will include an introduction of your product/country as well as a short company profile. The instructions below contain information on how to record and post your PowerPoint presentation for your final project.
Kaltura Instructions
This section is worth 200 points for a total of 300 points for the final project.