Exploring Global Market-Entry Strategies: Case Study Analysis of Major Corporations
WK 3 BD 2 Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target. In your initial post, · Explain the strategy of direct and indirect exporting, and licensing and franchising, and how the company […]